BRANDING

During my time at Mosak Advertising and Insights I received the opportunity to work on a couple of branding projects.  I find branding to be one of the most rewarding areas of graphic design.  Seeing a client choose something you have put your heart and soul in to, and for it to represent their business or organization is a huge motivator for me.  Branding and logos is essentially why I got in to this business in the first place.  I can't get enough of it.  

 

AMPLIFY LAKE TRAVIS

The Lake Travis community was looking for a logo that they could use for an event they were having.  They wanted something a little outside the norm, they also wanted it to stand out.  This was the design I finally settled on.  The logo itself, to me, is just cool to look at. Honestly if I have gotten to the point where I like to look at a logo then that's where I usually stop.

 

INDUSTRY BREWERY

This was my submission for a brewery that was starting up out in West Texas.  We were allowed to take some creative liberties with the branding look for this company.  I decided to attempt a modern but industrial look. I like the way this logo turned out and the following mockups show how much this logo can grab the attention of a potential buyer.

 

ONE TWO EAST

These designers were part of a branding campaign for a apartment complex pitched for East Austin in an attempt to make East Austin the new hub of modern living.  They requested that the designs be as simple and clean as possible. I landed on this logo after quite a few sketches and doodles.  It is simple and can stand alone without the words "ONE TWO EAST".